Heaven Gifts’ Statement on Upcoming FDA Regulations


As most of you will already know there has been some unsettling news recently. The FDA have decided to enforce unfair regulations on vaping gear which will, in turn, affect the industry as a whole.

Here at Heaven Gifts, the safety of the vaping devices we sell to our customers is of imperative importance. We believe electronic cigarettes must be regulated to guarantee user’s safety, this we agree with. However, the upcoming FDA regulations are wildly disproportionate to the need to keep users safe and are abusive to the industry.

FDA regulations will affect the vaping industry

The FDA regulations pose a threat to each existing vaping product on the market. It said that submitting an application to get a product approved could take more than 1,700 hours and cost more than $1 million. “This is not a regulation — it is prohibition,” stated the American Vaping Association. We cannot agree more.

We fear, along with industry-funded groups, that these restrictions will ruin most vape shops with the increased prices of devices. It seems this simple point amongst the complexity the FDA have proposed, will destroy the industry. But we are not going to keep tight lipped. This is why we are joining SEVIA USA in a common effort to fight back these unfair regulations, for both the industry and e-cig users.

Heaven Gifts would like to remind FDA policy makers that, according to recent studies, vaping represents a much healthier alternative to tobacco smoking, it is quite frankly saving people’s lives – how can you put a price on that. We believe policy makers in the USA should look at the example of the UK, and ask themselves if they are implementing policies to protect public health or to protect private interests in the tobacco industry.

These unreasonable policies for the e-cigarette industry will result in millions of people going back to smoking, having a direct negative impact on the public’s health. It will also impact on vape shop owners and distributors which will directly affect people’s livelihoods, all factors the FDA do not seem to care about.

Heaven Gifts, as one of the largest international e-cig distributors, is fully committed to continue supplying our USA clients (both wholesalers and retail clients) and will support them however we can.



Ryan is a vaper, editor and content creator who spends most of his time bringing the interesting, entertaining, original and well-written articles to vapers. He believes that vaping is not only a healthier alternative to smoking, but also a great experience of life.